KitKat x Mind

Combining two brands and producing a campaign to normalise the discussion on mental health. Focussing on the fact that 'Anxiety and depression have increased by 70% over the past 25 years".

I created various outputs to target Gen Z. Creating colourful designs involving bright colours, light-hearted designs, a perfect balance of both brands and giving a meaningful message which educates people on the impacts mental health has on everybody.