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Sports Direct
Repositioning Campaign
Creating a repositioning campaign for Sports Direct, a brand with a checkered past and changing how their audience views them. Changing the current logo to a friendlier version with curves and more spacing to help showcase it’s an equal sign.
Sports Direct Campaign: Bio
Campaign Poster
Friendly. Advocating. Supporting Communities.
Choosing events which are both easily recognisable and not, to educate people of the different communities and how Sports Direct supports everyone.
Creating Sports Direct merchandise with my redesigned logos on them - money from this being sent to chosen charities, for example, money for the LGBTQ+ community, will go towards The Trevor Project.
Sports Direct Campaign: Welcome
Merchandise
Sports Direct Campaign: Portfolio
Sports Direct Campaign: Portfolio
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