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Sports Direct

Repositioning Campaign

Creating a repositioning campaign for Sports Direct, a brand with a checkered past and changing how their audience views them. Changing the current logo to a friendlier version with curves and more spacing to help showcase it’s an equal sign.

Sports Direct Campaign: Bio

Campaign Poster

Friendly. Advocating. Supporting Communities.

Choosing events which are both easily recognisable and not, to educate people of the different communities and how Sports Direct supports everyone.


Creating Sports Direct merchandise with my redesigned logos on them - money from this being sent to chosen charities, for example, money for the LGBTQ+ community, will go towards The Trevor Project.

Parker_Emily_SD_Campaign.jpg
Sports Direct Campaign: Welcome

Merchandise

Sports Direct Tshirt Mockup
LGBTQ+ Jumbo Sports Direct Mug
Sports Direct Campaign: Portfolio

Instagram

Photograph of Instagram Mockup
Sports Direct Campaign: Portfolio
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