FOS Display
Competition by Smurfit Kappa
Winning Third Place
A brief set by Smurfit Kappa to create three displays:
1 x Tesco display, where we have to follow brand guidelines
1 x Doritos competition display
1 x Theatrical display
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With the Doritos display I wanted to display luxury as PS5s are hard to get your hands on as they sell out quickly and are expensive products. Through research I analysed various FOS display and applied it to my work, making sure to include the bright colours on the front and creating a 360º display by designing the backs of the displays to help disrupt shoppers from different perspectives.
Theatrical Display
For my theatrical display, I wanted to show the type of environment you would be in when playing on a PS5, as this made the display welcoming and increased the chances of disrupting the audience. Creating a floor sticker to go with it to help stop and attract people.
Seasonal Display
This display is easily adaptable to different seasons, as seen in my Christmas Display.
