RSA Submission
Hay!
This is my RSA (Royal Society for Arts) submission, where I chose to do the Without the Waste brief. The challenge is to reimagine pharmaceutical packaging and consider the circular economy.
Key Research
Do you face any difficulties with medical packaging? i.e., can it be hard to find in shops, too time consuming or difficult to open?
6 people
Answered hay fever tablets are too bulky and difficult to open.
3 people
Answered the packaging looks the same so it can be hard to find in shops.
6 people
Answered it's difficult to open and can waste space on the blister packaging.
If you take hay fever tablets, do you often forget to take them with you or before going out?
70.8%
Said yes.
16.7%
Said no.
12.5%
Said they don't have hay fever.
Would you say you go and buy more or wait until your home to take one?
62.5%
Said yes.
16.7%
Said no.
"Hay fever is one of the most common allergies in the UK, affecting around 13 million people."
BBC
Insight
Collecting these responses it allowed me to priorities different values within packaging and I chose to narrow down the brief and expand my branding and packaging skills by focusing it on hay fever tablets.
Creating my brand!
Some images including the process I went on creating the brand Hay!
Experimenting & Making
Experimenting with a hay fever packet and seeing how I can minimise waste or maximise space.
My Concept
Creating a system with various components each having their own role to help minimise blister packaging waste.
The Hay! App, which minimises wasteful purchasing by reminding people to take their tablets before leaving for an event and recommending reminders from the pollen count feature.
The packaging is inspired by the typical sweetener packaging structure, which is small and portable, easy for people of different ages to use, and accessible for people with joint or muscle problems.
A refill station to refill their packaging and a barcode on each refill station so they can track their refills on the app.
Prototyping
Testing
Testing my Hay! app.
Testing the app I created and analysed how they used the app, how they navigated around it and worked out whether or not the app works how I wanted it to work.
Photograph of user testing.
Photograph of user testing.
Testing the app I created and analysed how they used the app, how they navigated around it and worked out whether or not the app works how I wanted it to work.
Asking people whether they could name each component of my Hay! packaging to see whether it is easy to use or not.
As my components aren't real, I can't test each component realistically but gathering further research can help to see if my system would work in the real world.
Packaging Testing.
94.7%
of responders got the Dispenser Trigger correct.
100%
of responders got the Tablet Dispensers correct.
94.7%
of responders got the Refill compartment correct.
Refill Station Testing.
Do you think refill stations are in the future within pharmaceutical industry?
"There are only two kinds of people who are really fascinating-people who know absolutely everything, and people who know absolutely nothing"
~ Superdrug
“100% yes, a lot of shops have started doing it, especially for their own brand as its cheaper and saves packaging.”
~ Tesco